Toronto-Based Rivalry Launches Interactive Ontario Online Casino Platform

Toronto-Based Rivalry Launches Interactive Ontario Online Casino Platform
By Mark Keast
Fact Checked by Jim Tomlin

As Canadian Gaming Association president & CEO Paul Burns says, when it comes to the framework for online casino Ontario operators, structural issues and regulatory framework are not the difference-makers for companies. It comes down to good, old-fashioned business competition. That’s the secret sauce.

That’s what makes the announcement form another operator, Rivalry, so timely. There are more than 40 companies operating legally in Ontario now, and more looking to get in, including the newest entry.

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Rivalry Based in Toronto

Rivalry, based in Toronto, is a sports betting, esports and casino online wagering company. And on Wednesday the company announced the launch of its in-house engineered interactive product, looking to join the list of best Ontario casino apps with its platform, Casino.exe. Rivalry is betting that the platform will lead to a competitive edge.

“We’ve taken a strategic approach to casino that prioritizes design, user experience, and the selective curation of games geared for a targeted audience of next generation users,” Rivalry co-founder and CEO Steven Salz said in a statement. “Rivalry continues to find business-defining strength through product innovation, investing in a unique user experience and engineering entertainment into our platform.”

Rivalry is debuting its platform with a total of eight casino games. The company has launched a proprietary platform to house games and create a custom gaming experience. According to a news release, casino has contributed 30% of betting handle and 15% of revenue in Q3 2022 to the company.

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More About Rivalry Online Casino

Rivalry says it is all about prioritizing esports, internet culture and building brand affinity with a newer generation of bettors. The company aims to push organic growth with minimal marketing expense. Rivalry says that 82% of its active users are under the age of 30.

The company introduced its third-party casino game Aviator last summer and has also added table games and a live dealer. Rivalry also plans to also launch a mobile app in Ontario.

“Launching our casino experience with a proven product that we’ve validated in our other markets is an exciting next step as we continue to grow our reach and offering in Ontario,” Salz said. “Casino.exe has been a catalyst for our business and a meaningful addition for our users, delivering a premium, interactive, and proprietary experience that differentiates our brand in a competitive market.”

The province’s market for iGaming and Ontario sportsbooks is approaching its first anniversary. The legal, regulated market there was launched on April 4, 2022.



Mark Keast has recently covered the sports betting industry in Canada for The Parleh, and is a long-time sportswriter and editor, most notably with the Toronto Sun.

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