TheScore Bet to Offer VIP Greenside Experience for CP Women’s Open

TheScore Bet to Offer VIP Greenside Experience for CP Women’s Open
By Mark Keast
Fact Checked by Ron Fritz

Is there a bigger star in Canadian golf than Brooke Henderson? No, there isn’t. 

The 24-year-old just won her second career major at the Amundi Evian Championship, making her the only Canadian golfer to have captured multiple majors.

Next week Canadians get to see her in person as the CP Women’s Open (Aug. 22-28) gets going at the Ottawa Hunt and Golf Club. The tournament was canceled in 2020 and 2021 due to the COVID-19 pandemic so there will be a lot of pent-up energy — and Ontario sports betting — from golf enthusiasts pining for the live event.

TheScore Bet officials are counting on that, building on their multi-year partnership with Golf Canada. In June at the RBC Canadian Open, theScore Bet allowed patrons to take in views from 100 yards in the air off the first and 18th holes at Toronto’s St. George’s Golf & Country Club.

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A VIP Greenside Experience

This week theScore Bet announced its plans for the CP Women’s Open, and this time the focus is a VIP greenside experience. 

For the first time, the event will feature reserved, front-row seating on select holes around the course with theScore Bet Greenside Lounge. Users of theScore Bet Ontario will have access to these lounges, with comfortable seating in the shade, VIP hosts and services and unobstructed views of the 11th, 13th and 14th greens.

"The newly created theScore Bet Greenside Lounge expands our event hospitality by bringing all the amenities of a VIP space right to the edge of the green," Aubrey Levy, senior vice president of content and marketing, theScore Bet, said in a news release. "The Lounges provide an opportunity to comfortably watch an exciting field that includes many Canadian golfers from the best seats on the course, all without having to arrive early or wait in line. 

"We’re proud to support the CP Women’s Open and bring this experience to life with our partner, Golf Canada."

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TheScore Bet Values Fan Engagement

People at theScore Bet will talk about how this is another example of taking an innovative approach in engaging sports fans and sports bettors at events like these. They are not interested in just putting up a bunch of signs promoting their product. Customers being able to bet on the event via theScore Bet app on their smart phones in real-time adds another layer of fun factor.

TheScore Bet users will also get exclusive access to a Members Lounge on the 17th fairway, a fan zone that features complimentary food and beverage, televisions and a putting challenge. 

"The 2022 CP Women’s Open at Ottawa Hunt and Golf Club will see the return of world-class LPGA Tour golf to our Nation’s Capital, and we look forward to supporting theScore Bet in providing golf fans with an immersive, VIP experience," John Sibley, Golf Canada chief commercial officer, said in the release.

TheScore Bet is one of the Ontario sports betting apps looking to make its mark in the province. Partnerships with the Toronto Blue Jays and Golf Canada are just part of the company’s strategy.

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Contributors

Mark Keast

Mark Keast has recently covered the sports betting industry in Canada for The Parleh, and is a long-time sportswriter and editor, most notably with the Toronto Sun.