Ontario Lottery and Gaming Corp. Rolls Out Retail Sports Betting

Ontario Lottery and Gaming Corp. Rolls Out Retail Sports Betting
By Mark Keast

Ontario Lottery and Gaming Corp. announced Tuesday that players can now place single-event wagers on a variety of sports via PROLINE at 10,000 retail locations across the province.

The timing is good, since the government announced on Friday that an open, regulated iGaming market in Ontario would launch April 4.

With Tuesday’s announcement, OLG is currently the sole provider of legal in-store and online Ontario sports betting.

“It’s a great opportunity to offer customers choice in how they want to engage in sports betting,” Dave Pridmore, chief digital and strategy officer for OLG, said. “We have had retail for 30 years now. This was a great opportunity to improve that offering. Single-event wagering, switching from static to dynamic competitive odds. Tons of new sports to bet on. Lots more markets, lots more pre-game bets, and novelty bets.

“(Players) can build bets through the online app, in any way they choose, in any place they choose, bring those bets to retail and get those scanned.”

”It’s about customer choice and enabling our retail network with new prodcuts to drive customer traffic to their outlets.”

In the stores, there will be same-day payouts for wins less than $1,000, the removal of the “all-or-nothing” approach of traditional parlay bets, more sports and events to bet on, including novelty betting like award shows.

TheScore Bet Storms Out of the Gate

Talk about a statement-maker. Folks in downtown Toronto walking around busy Yonge-Dundas Square are looking up and seeing a new, massive billboard heralding the April 4 launch date for an open, regulated sports betting and iGaming market in Ontario. The billboard is from theScore Bet, which will be one of the new private operators.

theScore Bet Ontario also announced last week that it had received RG Check iGaming Accreditation from the Responsible Gambling Council. RGC worked with players, gambling providers, policy makers, and people who have been harmed by gambling, in building the RG Check program. It’s considered an important tool for operators when it comes to responsible gaming.

NorthStar & Kambi Team Up

NorthStar Gaming Inc. has a new dance partner on the technology side — Kambi Group, an independent provider of premium sports betting and technology services.

The two sides on Tuesday announced a long-term partnership. Kambi will provide its high-performance online sportsbook to NorthStar. Kambi has partnered with more than 35 operators around the world.

“Kambi's data-driven sportsbook and flexible technology, along with our proprietary UX approach, will give us access to the market's most innovative and differentiated sportsbook experience,” Michael Moskowitz, chief executive officer and a founding partner of NorthStar Gaming, said in a statement. “With valued partners like Kambi, our best-in-class Ontario online casino and local sportsbook brand will provide consumers with an engaging and frictionless experience.”



Mark Keast has recently covered the sports betting industry in Canada for The Parleh, and is a long-time sportswriter and editor, most notably with the Toronto Sun.

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