Gambling technology company Playtech has inked a pair of Ontario iGaming partnerships in the wake of the province’s sports betting and online casino launch last week.
The company’s latest deals are with RNG Gaming and Live, both of which went live on the opening day of Ontario’s market last week, according to a company press release.
The deal between Playtech, RNG Gaming and Live allows the company to fully jump into an Ontario sports betting and iGaming market expected to contend with New York as the largest in North America upon maturity.
A Unique North American iGaming Experience
Playtech’s new deal adds to its preexisting partnership with the Ontario Lottery and Gaming Corporation in Canada’s most populous province.
“This is a significant market in size and a major milestone for Playtech in North America,” Shimon Akad, who serves as the chief operating officer at Playtech, said in the press release. “We are thrilled to have launched with multiple licensees on Day 1, and we are looking forward to continuing to launch with more of our partners in the coming days. We also expect Ontario to be at the forefront of responsible gambling, where our technology and ability through artificial intelligence to analyse certain player behaviour will be particularly relevant and important.”
The ability to add additional Ontario operators to Playtech’s portfolio was a no-brainer for all involved, according to Charmaine Hogan, who serves as the head of regulatory affairs at Playtech.
Hogan said in the press release RNG Gaming and Live add exciting elements to the company’s overall offerings in Ontario, ensuring a top-notch iGaming experience for all involved.
“As we continue to enhance our efforts on sustainability of the gambling sector in general, we wholeheartedly welcome Ontario’s iGaming market launch,” Hogan said in the press release. “An efficient regulatory framework brings operators and suppliers under local oversight and, as is the case in Ontario, with a strong emphasis on the protection of players from the outset.”
Partnerships Plentiful in Ontario Market
Playtech announced a partnership with NorthStar Gaming in January to launch its IMS platform, casino, live casino, poker and bingo technology in Canada.
And other partnerships have been flying since Ontario launched its full, regulated market April 4.
At the beginning of this week, PointsBet Canada and Maple Leaf Sports & Entertainment announced a new multi-year partnership, with the sports betting company designated as an Official Sports Betting Partner of MLSE.Last week, MLSE announced a similar deal with FanDuel Sportsbook and PokerStars.
The Alcohol and Gaming Commission of Ontario had given out 27 internet gaming operator licenses as of Friday, but DraftKings Sportsbook Ontario and BetRegal have yet to launch operations.