FanDuel Becomes an Official Sportsbook Partner of the NFL in Canada

FanDuel Becomes an Official Sportsbook Partner of the NFL in Canada
By Mark Keast

FanDuel Canada says NFL fans will enjoy a deeper engagement with their favorite sport now that it is an Official Sportsbook Partner of the league in Canada.

These types of partnerships are flying around everywhere for Ontario sports gambling.

Anyone with the NFL  as a partner (PROLINE is an official sportsbook of the NFL in Canada as well), though, has an inherent advantage because of the sheer behemothic size of the NFL as a sports betting animal. 

FanDuel Canada announced a multi-year partnership with the NFL, expanding the brand’s existing U.S. partnership with the league across the border. FanDuel will have rights to use official NFL and member club IP in a variety of ways to engage fans. 

They also will have the rights to create NFL-themed free-to-play games and run NFL-themed campaigns. FanDuel advertising will run on NFL-operated digital platforms, including

Said FanDuel Canada President Dale Hooper in a statement: “We’re thrilled to extend our partnership with the NFL to Canada. Ontario sports fans are passionate about American football, and this collaborative effort will bring them more ways to enjoy the sport with friends and family in a fun and responsible way.”

FanDuel has a partnership with TSN, the NFL’s television broadcast partner in Canada, so look for in-game sports betting experiences there, presented by FanDuel. 

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LIV Golf Tour Betting

Do you care at all about the new LIV golf tour? The tour plays  this weekend in Portland. 

According to DraftKings Sportsbook Ontario, among the favorites are Dustin Johnson (+650, 10% of handle), Brooks Koepka (+1200, 11% of handle) and Patrick Reed is (+1800 Odds, 13% of Handle). Talk among yourselves.

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Other Sportsbooks Entering Ontario Market

Bet99 CEO Jared Beber on surprises in a busy Ontario sports betting app market (Bet99 is not yet licensed and approved) over the past two months: “There are lots of surprises, all the time. To be fair, the regulators have been great, in terms of how this has been rolled out, a principled-based approach allowing individual operators to interpret and apply accordingly, adopting a risk-based mindset. 

“You have to be nimble, adaptable, but at the end of the day we will abide by the framework that is laid out by the AGCO. I think they’ve struck a good balance based on what we have seen in other regulated markets. We will be taking a thousand more spins before we are all said and done, and we need to be ready to roll with the punches and move on the fly. That’s what we will continue to do.”

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Mark Keast has recently covered the sports betting industry in Canada for The Parleh, and is a long-time sportswriter and editor, most notably with the Toronto Sun.

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