Ontario Lottery & Gaming Named 1st Official NFL Partner for Sports Betting in Canada

Ontario Lottery & Gaming Named 1st Official NFL Partner for Sports Betting in Canada

By Mark Keast

As people in the sports betting game know full well, the key to success and a larger market share is the extent of a sportsbook’s involvement with the behemothic NFL.

On Monday, the Ontario Lottery & Gaming Corp.’s PROLINE platform was named the first official NFL sportsbook partner in Canada, so that checks off a rather sizable box for OLG.

As Dave Pridmore, OLG’s chief digital and strategy officer, told OntarioBets.com just last week, the sportsbook had some big plans in store for this Sunday’s Super Bowl between the Los Angeles Rams and the Cincinnati Bengals. On Monday, that became apparent.

Under the exclusive five-year deal, OLG and PROLINE become an official retail lottery and partner of the NFL for Ontario online sportsbooks and the NFL's first official sportsbook partner in Canada.

Pridmore said to expect new opportunities for sports betting play, including a big array of player prop bets, on PROLINE’s digital and retail platforms.

Which team will score the longest touchdown? Who will win the coin toss? Who will be named the game MVP? Those are just a few.

“As the sports betting landscape continues to evolve, we are excited to partner with OLG in Ontario with the opening of the sports betting market in Canada,” Gavin Kemp, NFL director of corporate partnerships, said in a news release. “OLG will bring NFL fans in the province a whole new experience in sports gaming entertainment. We look forward to working together to create new responsible and innovative ways for football fans to share in the action of the NFL.”

"OLG will bring NFL fans in the province a whole new experience in sports gaming entertainment."

April 4 Launch Date in Ontario

April 4 is the launch date for an open, regulated sports betting industry in Ontario. So PROLINE is currently the only platform in Ontario to place a legal, single event wager.theScore bet sportsbook Ontario and PointsBet sportsbook announced last week that they had been approved by the Alcohol and Gaming Commission of Ontario for sports betting.

In addition to online sports betting, Ontario gambling sites will launch the same day.

More on the NFL Partnership

The new partnership includes football content delivered across OLG and NFL digital platforms, OLG/PROLINE and NFL events both online and at retail locations, and more exclusive player opportunities as things roll out.

OLG and PROLINE are launching a new weekly online sports video series called “Game Plan.” The first episode airs Feb. 9 and features Super Bowl champ and Hall of Famer Joe Montana, where among other things he will share his take on the Rams and Bengals.

PROLINE could see its biggest sports betting day to date with the Super Bowl on Sunday.

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WRITTEN BY
OntarioBets.com
Mark Keast
Mark Keast has recently covered the sports betting industry in Canada for The Parleh, and is a long-time sportswriter and editor, most notably with the Toronto Sun.
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Mark Keast has recently covered the sports betting industry in Canada for The Parleh, and is a long-time sportswriter and editor, most notably with the Toronto Sun.
... Read More