Ontario Lottery and Gaming Corp. Announces Partnership Agreement with the NBA

Ontario Lottery and Gaming Corp. Announces Partnership Agreement with the NBA
By Mark Keast

The Ontario Lottery and Gaming Corp. added another feather to its major sports league cap with the announcement of a partnership strategy agreement with the NBA.

That’s No. 4 if you’re counting. The OLG and its PROLINE Ontario sports betting platform now have similar agreements with the NHL, NFL and MLB. So now, as the private sector in the Ontario iGaming market continues to build, the OLG is showing no signs of stepping back as the market grows.

Thursday night is the NBA Draft, so the timing is apropos. PROLINE is now an official partner of the NBA in Ontario. And for the first time, bettors will be able wager on the draft. That gets started at 8 p.m.

This is a multi-year deal, with OLG and the NBA creating experiences on PROLINE, in both its digital and retail platforms. OLG will continue to utilize NBA betting data, integrate official league marks and logos while collaborating with the NBA on a variety of basketball content across all its sports betting platforms.

“Continuing our partnership with an incredible organization like the NBA will help OLG create new excitement and opportunities for basketball fans,” says Dave Pridmore, OLG's chief digital and strategy officer. “We’re thrilled to offer wagering on the NBA Draft for the first time while bringing our valued sports bettors even closer to the game through exclusive content and gameplay.”

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NBA Draft Odds Posted

Lots of back and forth about who is going to go No. 1 in the NBA Draft. The latest, according to FanDuel Sportsbook, has Jabari Smith to go No. 1 overall at -370, while Paolo Banchero is +240. 

And the Canadians? Bennedict Mathurin is +3000 to go No. 4 overall and +190 to go at No. 4.

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Grey Cup Rematch

With the Hamilton Tiger-Cats and Winnipeg Blue Bombers coming up Friday night, their first game since Winnipeg won the Grey Cup last fall, most of the money according to FanDuel has been on the underdog Ticats – 72% of stakes on the moneyline and a huge 98% of stakes on the spread (+5 -110). 

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Kadri Heroics for Avalanche

With Nazem Kadri’s overtime heroics last night, pushing his Colorado Avalanche to a 3-1 Stanley Cup series lead, the Avs are now -1250 favorites to win the Cup in NHL betting while Tampa is a +900 longshot. Game 5 is tomorrow night in Colorado. All early money has come in on the Avs to close it out (75% of bets, 90% of money), as well as on the Over 6 (74% of bets, 70% of money). 

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Mark Keast has recently covered the sports betting industry in Canada for The Parleh, and is a long-time sportswriter and editor, most notably with the Toronto Sun.

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