Bills Let Down Ontario Sportsbooks Backers But Can They Rebound?

Bills Let Down Ontario Sportsbooks Backers But Can They Rebound?
By Mark Keast
Fact Checked by Jim Tomlin

It’s amazing what one loss will do – both in an NFL season and at Ontario sportsbooks.

Buffalo lost to the New York Jets on Monday night, 22-16 in overtime, after the Bills knocked Jets quarterback Aaron Rodgers out of the game on New York’s first offensive drive. That result no doubt has some bettors doing a re-take on the Bills’ AFC division and Super Bowl chances, at least if the temperature on social media is any indication.

Granted, Buffalo QB Josh Allen was bad by his standards, at least in the second half (that nice ramble and flip pass on the Stefon Diggs touchdown catch notwithstanding). Allen also took a physical beating. And that’s not going to be sustainable over the season, nor will it lead to good things for Buffalo’s many backers on Ontario sports betting apps.

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Four Turnovers Lead To Bills Loss

As Bills coach Sean McDermott said after the game, teams can’t can’t give up four turnovers (three interceptions, one fumble), especially against a stellar defense like the Jets, and expect to win. And as center Mitch Morse told ESPN, the Bills need to adjust so Allen feels like he doesn’t have to be a “superhero” at the position. That’s what we thought the offseason additions at running back were all about, but we digress.

BetMGM Ontario Sportsbook adjusted its Super Bowl futures on Tuesday morning – the Bills are now 11.00 there, after opening at 10.00. The team is behind the Kansas City Chiefs (7.50), Philadelphia Eagles (8.00), and San Francisco 49ers (8.00). Noteworthy line movements: Eagles 10.00 to 8.00, Detroit Lions 26.00 to 19.00, and Jets 26.00 to 51.00 (that is reflective of the news that Rodgers is out for the season with a torn left Achilles tendon).

Another headline related to odds was about Super Bowl odds for the Cincinnati Bengals after their 24-3 loss at the hands of the Cleveland Browns. Those odds have shifted from 9.50 to 14.00.

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Action on Bills-Jets Game

In addition to some new sportsbooks in Ontario, there are plenty of well-established names since the province launched online sportsbooks and online casinos in April 2022.

On Tuesday, Proline released some interesting betting stats on Monday’s game: Action was “pretty even,” a spokesperson said, even leading up to OT. By the end of the night, 49% of Proline customers backed the Jets on the Moneyline. Only 28% of customers backed the Jets at +1.5, and 47% of players won on the Under 46.5. And 11% of customers guessed right on Bills receiver Diggs scoring the first TD of the game, the third-highest player on the operator’s list of 28 active players.

So it’s back to the drawing board after Week 1, in which Buffalo Bills betting was a hot ticket. This Sunday at 1 p.m. Eastern, Buffalo has its home opener against the Las Vegas Raiders. Early lines for that game have the Bills as a heavy favourite; the Moneyline is 1.25 at NorthStar Bets and at BetMGM.



Mark Keast has recently covered the sports betting industry in Canada for The Parleh, and is a long-time sportswriter and editor, most notably with the Toronto Sun.

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