Super Bowl Betting: Big Day For Ontario Sportsbook Customers

Super Bowl Betting: Big Day For Ontario Sportsbook Customers
By Mark Keast
Fact Checked by Jim Tomlin

The big game is now in the books and the Chiefs are NFL champions again. Kansas City hoisted the Vince Lombardi Trophy as Super Bowl champions for the second year in a row and the third time in five years, with talk of a New England Patriots-level dynasty ringing in the ears of sports fans and Ontario sportsbooks customers.

Chiefs quarterback Patrick Mahomes, the MVP in Sunday’s 25-22 overtime win over the San Francisco 49ers in Las Vegas, is already talking about it. So is veteran tight end Travis Kelce, who emerged from the dead – and a haranguing of Chiefs head coach Andy Reid on the sidelines – to haul in nine catches for 93 yards after he only had one catch for 1 yard at halftime.

Sportsbooks, of course, are already fast out of the gate with odds for next year’s Super Bowl. According to BetMGM Ontario Sportsbook, the favorites to win Super Bowl 59 in February 2025 are the 49ers (6.00 decimal odds), Chiefs (8.50), Baltimore Ravens (9.50), then the Buffalo Bills and Detroit Lions (both at 13.00). At DraftKings, the Chiefs have 7.50 for next season and are generating 35% of handle and 20% of bets, leading the way.

At Caesars Sportsbook, the favorites are the 49ers (6.75), Chiefs (8.00), Ravens (9.50), Bills (11.00) and Cincinnati Bengals (13.00).

 
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Ontario Sports Betting Operators Lose Out

For now, though, operators including Ontario sports betting apps are digesting what went down Sunday night. Here’s a taste:

“It was a bad Super Bowl for the sportsbooks,” BetMGM senior trader Tristan Davis said. “Many bettors had the Chiefs winning and overs on popular player props.”

The most popular prop bet (tickets) winners at BetMGM included Brock Purdy Over 11.5 Rushing Yards (1.83), Kelce over 69.5 receiving yards (1,74), Mahomes over 25.5 rushing yards (1.80), Christian McCaffrey to score 1st TD (4.75), McCaffrey to score anytime TD (1.48), and Mahomes to win Super Bowl MVP (2.45).

The Chiefs +2 Spread generated 63% of bets and 74% of handle up to kickoff at BetMGM – and of course those tickets also paid out.

The biggest prop moneymakers at DraftKings Ontario Sportsbook were: McCaffrey first TD scorer (4.90), Marquez Valdes-Scantling anytime TD scorer (6.50), Mecole Hardman anytime TD scorer (12.00), Purdy over 11.5 rushing yards (1.74) and Jauan Jennings anytime TD scorer (9.00).

 
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Chiefs Super Bowl Win Draws Most Bets

At BetRivers, betting was also weighed towards the Chiefs before the game: 58% of the money and 69% of tickets were on Chiefs moneyline; 67% of money and 655 of tickets were on Kansas City on the spread. In terms of Over/Under: 65% money and 71% of tickets were on the over.

The most wagered-on plays by percentage of total game money were the Chiefs moneyline (15.8%, that bet won), 49ers moneyline (11.6%, that one lost), Chiefs spread (8.65, won), 49ers spread (6.6%, lost), and McCaffrey Anytime TD (2.95, won).

As for tickets, it was Chiefs moneyline (6.9%), McCaffrey anytime TD (6.8%), Kelce anytime TD (6.75, lost), Isiah Pacheco anytime TD (4.7%, lost) and Over/Under 47.5 (3.9%, lost).

Odds on some notable winning plays at BetRivers Ontario Sportsbook including Hardman to record the game’s longest reception (61.00), Hardman to record the game’s last TD (56.00), Kyle Juszczyk to record the game’s first catch (51.00), and Justin Reid to record the Chiefs’ first sack (35.00).

According to FanDuel, just over 5% of their preseason Super Bowl future bets were on the Chiefs.

 
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Heads It Is

And at Proline+, in the novelty department, 51% of customers correctly predicted Heads to win the opening coin toss. Purple was correctly bet as the color of the postgame Gatorade dumped on Reid’s head by just 10% of bettors; Red/Pink, Orange and Yellow/Green/Lime were all more popular choices. As for the music, 59% had over 90.5 seconds for Reba McEntire’s National Anthem performance and 90% had over 8.5 songs performed during Usher’s halftime show.

There were, of course, Taylor Swift Super Bowl bets to be had as well among the props – with 55% correctly predicting that Swift would not be shown on television during the National Anthem and 88% correctly predicted that Kelce would not propose to Taylor Swift after the game. As for other TV-related props, 76% predicted that Mahomes would be shown before Purdy and 76% predicted Kelce would be shown before McCaffrey during the National Anthem.

Also at Proline, 29% correctly predicted the game would go to overtime, 65% had the longest field goal over 46.5 yards (the 49ers’ Jake Moody kicked one for 55 yards for a Super Bowl record, then KC’s Harrison Butker broke that mark by hitting one from 57 yards).

One digital customer there turned a $50 wager into a $1,000 payout after Valdes-Scantling scored the second touchdown of the game. Another digital bettor at Proline+ turned a $50 wager into an $1,100 payout by predicting Jennings to score the third TD of the game.

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Author

Mark Keast has recently covered the sports betting industry in Canada for The Parleh, and is a long-time sportswriter and editor, most notably with the Toronto Sun.

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