Kambi Group Receives Supplier Regulatory Approval for Ontario Sports Betting

Kambi Group Receives Supplier Regulatory Approval for Ontario Sports Betting
By Mark Keast

As of Tuesday, 16 internet gaming operators have regulatory approval from the Alcohol and Gaming Commission of Ontario, as we head to the full opening of the provincial sport betting market on April 4.

And there will be more before that kick-off date for Ontario sports betting.

Kambi Group Plc, headquartered in Malta, received gaming-related supplier regulatory approval from the AGCO. Kambi announced the approval Monday in a news release.

The registration allows Kambi to provide its sportsbook technology and services to operator providers in Ontario. That includes its ice hockey product and Bet Builder capability, according to a news release.

Ontario Market Takes Shape

Here are the internet gaming operators approved to launch in Ontario no earlier than April 4, according to the Alcohol and Gaming Commission of Ontario website. Some are customers of Kambi:
  • LottoGo
  • BetMGM
  • Coolbet
  • FanDuel
  • Fitzdares
  • Bet365
  • LeoVegas
  • WSOP
  • Ontario Lottery & Gaming Corp.
  • PointsBet
  • Rivalry
  • Royal Panda
  • BetRivers
  • theScore
  • Unibet
  • 888

What Kambi Offers

Kambi provides operators with a broad offering from front-end user interface through to odds compiling, customer intelligence and risk management, built on a proprietary, in-house developed software platform, the release said. Also with offices in Australia, Philippines, Romania, Sweden, the UK and the U.S., Kambi customers include ATG, Churchill Downs Inc., Kindred Group, LeoVegas, Penn National Gaming and Rush Street Interactive.

Kambi said a game-changer for its services in Ontario will come down to ice hockey. Best-in-class in terms of a hockey-related betting product will be crucial when it comes to both attracting players then retaining them long-term.

“One of the things will be the considerable choice customers will have [post April 4],” Canadian Gaming Association President and CEO Paul Burns told OntarioBets.com last week. “Sports fans will have options in how they decide to bet on their favourite teams. In the end it will be about product, and companies will have to sell themselves on that.”

And that’s where a company like Kambi comes in, especially when talking sports betting on Canada’s national game.

Parlay wagering and offshore betting has been the reality of the Canadian sports betting market for years. Post-regulation, it will be time for operators in a hyper-competitive Ontario market to really drop the gloves, with compelling pre-game and in-game offers.

More Options for Hockey Bettors

Kambi has more than 150 pre-game markets including Correct Score, Over/Under Goals, extensive goalscorer markets and sophisticated Period Betting, as well as the freedom to parlay outcomes for an array of offers on the same match.

Then there are more than 70 in-game and instant markets, like “Next Occurrence,” which all speaks to providing a high-performance sportsbook, a spokesperson for Kambi says, lifting the overall experience for the NHL betting fan.

According to Kambi statistics, last summer (at that point Kambi was live in 14 states), 17% of all NHL moneyline turnover in the Kambi U.S. network was placed on Canadian teams, especially the Toronto Maple Leafs and Edmonton Oilers.

Passion plus the best technology will equal market share when things really get rolling.

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Contributors

Mark Keast

Mark Keast has recently covered the sports betting industry in Canada for The Parleh, and is a long-time sportswriter and editor, most notably with the Toronto Sun.