The folks at theScore Bet are moving forward with plans to begin pre-registration immediately in advance of a market launch date of April 4 — the opening date for the new Ontario sports betting and iCasino market.
The operator is now giving customers the chance to register for its casino and sports betting application, theScore Bet, so they can hit the ground running in early April.
CEO John Levy called Tuesday’s development the next step in the company’s maturation, as they add Ontario to their existing sports betting operations in Colorado, Iowa, Indiana and New Jersey in the U.S.
“Millions of Ontarians already know and love theScore, and we are excited to introduce them to theScore Bet as part of our pre-registration roll out. We are ready and eager for the legal market to open on April 4 and look forward to showcasing our fully integrated media and betting experience,” Levy said in the press release.
What theScore Bet Brings to Ontario
TheScore Bet received its license from the Alcohol and Gaming Commission of Ontario in early February.
The Ontario market could see as many as 15 operators ready to roll out once wagering is launched April 4, Canadian Gaming Association President & CEO Paul Burns told OntarioBet.com last week.
Burns said he expects Ontario’s market to challenge market leaders in the U.S., such as New York and New Jersey, thanks to the province’s adoption of online casino play and the competition within the area.
He also said he believes the province’s market and its plethora of options will be enough to entice those that are currently wagering offshore, or on the grey market as it’s called, to wager above-board going forward.
“I don’t like comparing because there are different features to the Ontario market. But I think we could definitely be very competitive with New York,” Burns said. “It depends on the sports calendar, timing, the amount of offerings. Remember in February it was Super Bowl and NFL playoffs, which is a boon for sportsbooks.”
Ontario’s sports betting and iCasino market could eventually see upwards of 30 operators launch, Burns said.