With a Busy Fall on Way for Ontario Sports Gambling, theScore Bet to Deploy New Platform

With a Busy Fall on Way for Ontario Sports Gambling, theScore Bet to Deploy New Platform
By Mark Keast
Fact Checked by Thomas Leary

It’s 33 and counting for live, regulated Ontario sports betting sites, so anything operators can do to get an advantage in a crowded market is a good thing.

This week, Penn National Gaming, the company that owns theScore Bet Ontario and Barstool Sportsbook, announced theScore Bet would be enhancing its product offerings in Ontario, bringing its sportsbook technology in-house with the launch of a proprietary risk and trading platform.

Said Penn National Gaming CEO and President Jay Snowden: “This vertically integrated platform will increase our ability to engage and retain customers, drive more flexible pricing, provide valuable savings on third-party platform costs and allow us to deliver the most personalized product experience in the market.”

The technology will result in an increase in-game wagering options, event props and an expanded library of market for players on Ontario betting apps. TheScore Bet technology will also serve as the backend tech for Barstool Sportsbook, available in multiple states, including Colorado, New Jersey and Virginia.

“We’re thrilled to have this technology deployed in Ontario and are diligently working toward migrating the Barstool Sportsbook in the U.S. to the platform in Q3 2023, after which we will begin to realize the full benefits of our in-house, custom-designed technology,” Snowden added.

In terms of the mobile product, theScore Bet Sportsbook Ontario CEO John Levy said it will be a difference-maker in Ontario, especially as they head into the busy fall betting season.

“Operating on a system where all components are custom built to work together maximizes our speed and efficiency and supercharges our ability to seamlessly roll out new features, wagering options and innovations,” he said.

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Pitcher Returns for Blue Jays

The embattled Yusei Kikuchi is back on the mound Thursday as the Blue Jays welcome the Detroit Tigers to town, an opportunity for team management to decide how deep they should dip into their prospect pool to acquire starting pitching help for a playoff push. 

Kikuchi, 3-5 with a 5.12 ERA, signed to a fully guaranteed three-year, $36 million deal last off-season, has been wildly inconsistent. He just completed a conditioning stint in Triple-A Buffalo before Thursday night’s start.

FanDuel Sportsbook Ontario has the Jays as -225 favorites in Game 1 of a four-game series, with Tyler Alexander going for the Tigers.



Mark Keast has recently covered the sports betting industry in Canada for The Parleh, and is a long-time sportswriter and editor, most notably with the Toronto Sun.

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